Animation or motion graphics is a popular way of storytelling used in media, marketing, films and other industries. The market for animation is highly driven by latest technological innovations and changes. Over the last few years, the use of animation has seen a growth in web design and product marketing videos.
Mixing of 2D and 3D animation and graphics is trending now to create a balance between depth and visual attractiveness this year. On the other hand, the use of Macromedia Flash-based animations is losing market. Websites are keen to use animation to improve website user interface and create a better user experience.
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| Animation Trends |
This article discusses the trends in the industry that will change the way animations will be used in future. Animation courses are also being re-designed in a way that will update students about latest trends in this field.
Some of these animation trends are discussed below.
Virtual Reality
There has been a growth in the market for Virtual reality in the last few years. It is now entering a new phase where technology companies are using it for various purposes including storytelling in various formats.
Simplified Iconography
Experts in the field of animation are now working on to simplify Iconography with less complex icon and logos which are becoming more popular with designers. These logos are not only visually appealing and modern but also come with a simpler log that has a better impact on the target audience.
Mixing 3D and 2D
The trend of mixing 3D and 2D has recently become popular due to better results regarding style, graphics, illustration and website design. Many animation design companies are using this approach to create better animation.
Transitions
The popularity of seamless transitions is increasing every year. This will come into full effect in motion graphics by next year. Although some believe that seamless transitions make the animation process more complex and troublesome, the elegance and value of smooth flowing motion graphics cannot be underestimated.
Lettering &Typography
Latest trends in web design include the use of large typography in different font styles. Words are used to communicate, convey ideas and illustrate emotions. Typography influences viewers, transforms thoughts and guides the audience through the video, often transferring the key message. This dynamic typography will be very popular in future.
Use of GIFs.
The use of GIFs is gaining popularity with Facebook and Twitter allowing GIFs on their respective platforms. They can be used in design in many ways to communicate the message with the help of animations or show emotions and even display humor to them.
Liquid Motion
Liquid motion secured its popularity in the advertising world with increasing demand for smooth transitions between scenes or images. The more liquid the motion is, the better is the after effect. This is a game changer in the animation world that ensures state-of-the-art transitions with more fluid move from one visual to another which also prompts us to snap into the dynamic mode and analyze the showcased information.
Retro Look
Very recently the creation of retro look through animation and motion graphics is becoming popular. This style can be used for both marketing and web design purpose that creates long-lasting impacts on customers and delivers the desired message to the audience in an effective way.
Whether you are a designer or a customer, understanding the latest trends in the world of animation will help you empower the promotion of a product or service. Predictions and trends bring forth the future possibilities and prepares the client in advance on what to expect in terms of technology and market. Analyzing animation trends in 2018 will help web designers and customers prepare for best results.
If you are a designer it is always good to speculate on the upcoming trends in animation and motion graphics. Read this article to know more.
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