VIRTUAL REALITY – LOT MORE THAN THE GAMING WORLD

Science and Technology has seen vast advancements in the last few decades. The growth has been so quick and vast that an altogether new and different world of digitalisation has evolved. The progress in the IT sector has given an all-new media platform we term as “New Media or the Digital World”. This has led technology to bridge the gap between the real and the virtual spheres.

A good section of the population and especially the recent and the upcoming generations are all tech-savvy and are spending the majority of their time over the devices playing video games, surfing and browsing the internet. Being a young adult, we all cherish playing these new games, and this really excites us all. While at times we think of being the part of that gaming structure, in reality, but neither of us ever dreamt that such a fantasy could be brought to the real world in real-time. But a studio that has mastered the art of automation, digital-mechanics and advancements in the field of design is using the new developments in science and space in the gaming as well as business ventures is The MAGES Studio, Singapore.

Virtual Reality (VR) is an advanced version of technology, digitalisation hardware which can make paper drawings come real. MAGES Studio as an organisation, is working in the field of virtual and augmented reality as well as in the applied games. They add to the aesthetic appeal of a product which can be serious games or anything from the business segment with the help of their UI/UX designing skills. They have laid their hands on some of the well-equipped devices such as Oculus Rift VR, Samsung Gear VR, and Microsoft Holo Lens etc.

This particular model of work is benefitting many industries in the economy, namely the aviation lines, architectures and interiors. Moreover, this can even be used in the field of education to teach the complexities of subjects with ease. With this digital environment, anyone can taste and experience the real ambience that a subject matter would elsewhere provide in the natural surroundings, more effectively. This can eventually save a lot of dollars that would else have to be spent on the infrastructures and is also time-saving computer application.

Some big names in the market have even tried and tested this hardware and are using it to their best possible advantage. This, in a nutshell, is hypothetically like searching for a piece of furniture online and getting to see the same furniture placed at different locations and in distinct angels in your room and judge in which direction and position the furniture looks the best and at the same time is adding onto the aesthetic value of your space; wherein you haven’t bought that asset yet but a virtual 3D image is being presented in front of your eyes using graphics. The automobile industry uses it for increasing their customer base by means of providing them virtual test drives of luxury cars like the brand Audi. Hospitality sector’s renowned name Marriot uses its even elaborate version and gives its visitors a 360-degree teleport experience to the various exotic destinations around the world. There are many more places of work wherein this hardware is being used.

It is a developing technological extension, and with further progression, this will be a potential area which is capable of generating huge sums of money. The prospects of the Virtual Reality World are quite bright and vivid. A product which initially targeted the gaming zone can now be used in various other fields and at the same time looked up to for greater future endeavours.